How It’s Possible To Get Legal Clients With Gas Above $3 Per Gallon
Here’s Secret 1: Know how you really hate to drive far because gas is so pricey? Well, your potential clients feel the same way. If they live in Naperville, they would prefer to not need to drive to Chicago for a meeting with their new lawyer. Those living in San Jose are not inclined to go to San Francisco.
Therefore what do you think they’re doing when they look for legal advice? They go online and search for local help – “divorce lawyer Miami”, or “Philadelphia Estate Planning lawyer”, or “personal injury lawyer 54301″.
Here’s Secret 2: Search sites (Google, Bing & Yahoo) are now more sophisticated and will often default to your locality (they can see from your Web connection), literally including the local town in their search factors if your prospective client had only Googled “immigration barrister” and not included “Baton Rouge”.
Here’s Secret 3: Having a website all by itself doesn’t make sure that you’ll rank well in the search results when your potential client goes online. There are a couple of reason for this. First, most legal corporations have websites. You don’t have a novel net presence just because you have one. 2nd, search sites have many of other criteria they use to figure out if your firm should appear on the top page of search results or rank lower. Learn how to get past these roadblocks using proper law firm marketing.
Today’s standards for ranking high include such elements as: Building your Places pages on the top three search websites, being listed in online directories (There is more than 100 local enterprise directories, not merely the lawyer directories that most firms pursue), getting your office location included in various GPS systems, having a sort of video that isn’t just on your firm’s site, the presence of a blog (even if it is not something that you post to continually), and so on. It does not sound fair (well, it’s fair…just a large amount of work), but these are the types of online appearances that impact the search engines. When they add up, you will rank well.
You can set these things up yourself, assign them to a staffer, or hire a specialty firm to do them for you. (Secret 4 – You also must do some things month after month to get and maintain a solid position.) Regardless of how you proceed, the key thing isn’t to wait. Yellow pages, direct mail and print ads are fading into the nightfall. Online is where your new clients are searching for you. Act now, so you will be there when they do.
Today’s step: If you would like to get going on local search, we can help. Rember, each day that goes by means more online prospects are going to some other lawyer to start a brand new relationship. It’s your turn to get your fair share. Contact us today.
The Molosomar Team provides focused, effective law firm marketing support for firms who are ready to stand out among their competitors, thus gaining advantages in their customer attainment efforts. Go to our website to learn more about law firm marketing.
CA Personal Injury, Estate Planning & Criminal Law – Favaro, Lavezzo, Gill, Caretti & Heppell
